INFINITI is a luxury auto brand from Japan. Their story first began in 1985 with the formation of Nissan’s top secret “Horizon Task Force,” which had the objective to create a new performance luxury brand. This started with the re-branding of current vehicles to encompass the new luxury automotive ethic. Though many Bridgewater car shoppers visit INFINITI of Flemington for their luxury vehicle purchase, they may not know a lot about the history of this brand. Visit INFINITI of Flemington to learn more about the luxury automaker, then browse our large inventory of luxury cars and SUVs.
INFINITI is a division of the Japanese automotive manufacturing company, Nissan Motor Co., which handles the production of Nissan’s luxury vehicles. In 1987, INFINITI got its name, and the luxury brand was born. To give the feeling of moving forward, a badge was designed to show two central lines stretching into the horizon. In November 1989, the brand officially launched, with most of its vehicles relating to those sold by the parent company, Nissan.
Nissan’s headquarters are in Japan, but most INFINITI models are manufactured and sold in the United States. While the INFINITI brand has created various models since its inception, the current models sold in the United States are:
The goal for INFINITI is to create premium vehicles for America that wouldn’t normally fit with Nissan’s mainstream image. In fact, during this period, Toyota and Honda developed their Lexus and Acura luxury brands. The automotive brand earned its top status in the industry by infusing its cars and SUVs with a strong performance, sophisticated interior, and innovative features.
Now that you know more about INFINITI, it’s time to visit INFINITI of Flemington and experience what these luxury vehicles have to offer. Contact us today with questions or to schedule a test drive. Be sure to browse our current vehicle specials to save on your next luxury purchase.
